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Marketing Roi Software
A recent Gartner report ventured that marketing budgets at many larger companies may have been cut by 20% or more in 2009. While the economy was certainly tightening at that time, one of the drivers of that reduction is the difficulty in measuring marketing effectiveness. It’s a high spend category with little clear proof of ROI, so that’s why marketing budgets get slashed, especially when times get a little tough.
A recent Gartner report ventured that marketing budgets at many larger companies may have been cut by 20% or more in 2009. While the economy was certainly tightening at that time, one of the drivers of that reduction is the difficulty in measuring marketing effectiveness. It’s a high spend category with little clear proof of ROI, so that’s why marketing budgets get slashed, especially when times get a little tough.