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I’ve been experimenting with Dating Push Advertising for a while now, and I’m honestly curious how others are getting solid returns from it. It feels like such a hit-or-miss channel sometimes, especially when you’re trying to scale without burning budget.
One thing I struggled with early on was getting decent ROAS. Clicks were coming in, but conversions just didn’t match up. It made me wonder if the issue was targeting, creatives, or just the traffic quality itself. I’ve seen a lot of people say push ads work great for dating, but that wasn’t my experience at first.
After a bit of trial and error, I started noticing patterns. Broad targeting didn’t really help me. Once I narrowed things down by location and user behavior, results started improving. Also, creatives matter way more than I expected. Simple, curiosity-driven messages worked better than overly polished ones. It feels like users respond more to something that looks natural rather than “ad-like.”
Another thing I tested was timing. Running ads at specific hours actually made a difference. Late evenings performed better for me, probably because that’s when people are more active on dating apps. I also paused low-performing placements quickly instead of letting them run too long.
I wouldn’t say I’ve cracked the perfect formula yet, but focusing on tighter targeting and constantly refreshing creatives seems to help. Curious if others have found better ways to push ROAS up without increasing spend too much.
One thing I struggled with early on was getting decent ROAS. Clicks were coming in, but conversions just didn’t match up. It made me wonder if the issue was targeting, creatives, or just the traffic quality itself. I’ve seen a lot of people say push ads work great for dating, but that wasn’t my experience at first.
After a bit of trial and error, I started noticing patterns. Broad targeting didn’t really help me. Once I narrowed things down by location and user behavior, results started improving. Also, creatives matter way more than I expected. Simple, curiosity-driven messages worked better than overly polished ones. It feels like users respond more to something that looks natural rather than “ad-like.”
Another thing I tested was timing. Running ads at specific hours actually made a difference. Late evenings performed better for me, probably because that’s when people are more active on dating apps. I also paused low-performing placements quickly instead of letting them run too long.
I wouldn’t say I’ve cracked the perfect formula yet, but focusing on tighter targeting and constantly refreshing creatives seems to help. Curious if others have found better ways to push ROAS up without increasing spend too much.