I think I know how Dr Gho is playing it...
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If it was open source, most of his competitors will be more inclined to see what it is about. Acell is a good example of this. Rassman despite being sceptical gave it a shot.You keep offering contradictory arguments.
If Gho's technique isn't being offered by anyone else because other doctors are just too resistant to adopting new technologies, then it doesn't make any difference whether his technique is open source or not -- he's not going to be losing business to competitors either way.
Whereas with it not being open source, they are simply less likely to investigate it due to the price.
But that would be more HT doctors will be using his tech.If Gho's technique isn't being offered by anyone else because it's not open source, he'd still do better at maximizing his return by lowering his teaching cost and setting up an ongoing licensing fee structure to encourage its spread than by trying to monopolize the market on his own.
I tell you something, if Rahal, or guys like that adopted his tech, I would not go to Gho, because Rahal does amazing hairlines.Leave a comment:
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You keep offering contradictory arguments.
If Gho's technique isn't being offered by anyone else because other doctors are just too resistant to adopting new technologies, then it doesn't make any difference whether his technique is open source or not -- he's not going to be losing business to competitors either way.
If Gho's technique isn't being offered by anyone else because it's not open source, he'd still do better at maximizing his return by lowering his teaching cost and setting up an ongoing licensing fee structure to encourage its spread than by trying to monopolize the market on his own.Leave a comment:
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Yes, but the point is, Gho could have open sourced his technology and shared it with the rest of the HT community. Like Dr Woods did.
He hasn't, he cares about maximizing his return.Leave a comment:
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I believe he already offers some sort of licensing fee, 50k. The problem is, people are slow to adopt the technology.If profit were his primary motive, it would probably be more efficient for him to license the technology to anyone who wanted to use it rather than try to monopolize the entire market himself. He can't possibly perform or oversee enough procedures to satisfy more than a small fraction of the demand, but he could collect licensing fees from a whole lot of other practitioners.
Plus, if a new (non-exclusive) treatment came along that leapfrogged his, he'd be stuck with a bunch of clinics offering an outdated technology.
I believe he trains people up at these new clinics.Leave a comment:
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If profit were his primary motive, it would probably be more efficient for him to license the technology to anyone who wanted to use it rather than try to monopolize the entire market himself. He can't possibly perform or oversee enough procedures to satisfy more than a small fraction of the demand, but he could collect licensing fees from a whole lot of other practitioners.
Plus, if a new (non-exclusive) treatment came along that leapfrogged his, he'd be stuck with a bunch of clinics offering an outdated technology.Leave a comment:
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I think I know how Dr Gho is playing it...
It is starting to make sense.
He is apparently opening up a clinic in jakarta.
See here:
I got my procedure in Amsterdam 05/15/12. Just 50 days ago. Sorry for my poor english, but i will try to show you what i think about the procedure and some questions i have done to the clinic. * My procedure was done by Freek Broekhuijse, the 2nd Dr than Gho. Dr Gho was in Maastrich, they have 2 or 3 procedures per day in
So IF his technology works, rather then sharing it with all the HT Drs free of charge, it probably makes more sense for him to monopolize the market.
He knows that if surgeons such as Rahal, hasson and wong etc who are superior then him adopt his tech free of charge, chances are he will lose a lot of potential clients to them. So in order to get around this and cope with more people wanting his HST, all he needs to do is open up a new clinic as a new cash stream. Which is what he is currently doing.
The problem the other surgeons will eventually have, many people may opt for Ghos technique over theres, it is already happening, so they will either be forced to adopt his technology or lose revenue.
Pretty genius.Tags: None
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