The Halo effect

[yeahyeahyeah]

This is the problem with hairloss:

http://en.wikipedia.org/wiki/Halo_effect

Multiple studies have found the halo effect operating within juries. Research shows that attractive individuals receive lesser sentences and are not as likely to be found guilty than an unattractive individual. Efran (1974) found that subjects were more generous when giving out sentences to attractive individuals than to unattractive individuals, even when exactly the same crime was committed. One reason why this occurs is because people with a high level of attractiveness are seen as more likely to have a brighter future in society due to the socially desirable traits they are believed to possess.[6]

Landy and Sigall’s 1974 study demonstrated the halo effect on judgments of intelligence and competence on academic tasks. 60 male undergraduate students rated the quality of written essays, which included both well-written and poorly written samples. One third of the participants were presented with a photo of an attractive female as an author, another third were presented with a photo of an unattractive female as the author, and the last third were not shown a photo.

Results showed that participants overwhelmingly believed the more attractive subjects to have more socially desirable personality traits than either the averagely attractive or unattractive subjects. Participants also believed that the attractive individuals would lead happier lives in general, have happier marriages, be better parents, and have more career success than the unattractive or averagely attractive individuals. Also, results showed that attractive people were believed to be more likely to hold secure, prestigious jobs compared to unattractive individuals.[3]

It is NOT in your head.

The problem is, the people who say it is - just cannot relate.

Brutal.