Cosmetics maker L’Oréal will launch a new active ingredient in September that awakens dormant hair and enhances hair density.
Neogenic by L’Oréal
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90 Euros a month... wow. Even with the Euro in the state it's in right now, that's expensive snake oil.
Might be faintly effective for women. But no joy here for the Norwoods, I'm thinking.
I notice they are very careful in the coverage not to claim it induces hair growth. It's also a cosmetic so like Eucapil doesn't actually have to prove efficacy to be sold.Comment
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I don't often agree with ya mate... But I toooooootally ****ing agree with you!!!
The one thing about this that interests me is the idea around how many huge companies are out there working on stuff that we don't know about - they are not here on TBT radars because they have no need to talk about it :P
Regardless of whether this works it's a pleasant surprise.Comment
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Thats BS ...
They registered it as a cosmetic. That means, not even that it is not guaranteed to have any affect, according to the laws in europe it is not even allowed to have one !
Also the company statements is full of may's and might's ...Comment
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Ive always wondered why big cosmetic companies like loreal have not worked on curing this shit.
They have the money.Comment
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