"Hair implanting"?

[gmonasco]

I came across the following paragraph in a web article about hair transplants:

In the last 2 years, with the advent of other medical solutions, these surgical processes are only used as the last resort. Though the procedure produces the best solution is terms of success rates, most people do prefer to go for something less intrusive than a hair transplant. A similar hair loss treatment is hair implanting which is similar to hair transplant but in that new hair follicles are used, not moved from the patient’s head.

Anyone have any idea what this is referencing? In the absence of an effective hair cloning process, I'm not sure where one would be getting "new hair follicles" to implant in a head.