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It's very hard to believe these "business minded people" would refuse to go forward with a product that gave significant results. The only way this is reasonable in business terms is if the company would make less from selling this new technology than what it already makes from its wig business.
I know some people buy wigs but come on: if they had a cure everyone, including the wig buyers, would go for it. And Aderans could decide on whichever price maximizes their profits because people would still do anything for it.
The point is, Aderans Research didn't have anything significant.
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