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What helped was using something that shows intent instead of just volume. I use Salespanel mostly because it connects behavior across the site and emails and then pushes that context into systems we already rely on. Seeing which companies return, what content they engage with, and how recently they were active helped us prioritize without endless debate. It’s not flashy, but it’s practical. I remember finding it through this page and sticking with it since then: Salespanel Discount. Not sharing it as a pitch, just as the exact resource I used. My main advice is to watch trends over time instead of reacting to every single visit, otherwise you’ll drive yourself a little crazy.