Originally Posted by The Alchemist
I didn't think it was a common practice for companies to release important business related information at the end of the week. Something to do with the markets being closed on the following days. If it's good news they want the markets open. But, i'm not sure about that. I'm guessing if they release information this month, it will be Monday on the 30th.
You are probably right. The other thing is that they probably wants to milk the promotional dollars spent on their stock promotion campaign as much as possible prior to the release. Their last "quarterly update" was provided on January 30th, which was also a Monday, so they do have some precedence there.
If the results were shocking/amazing, a Friday release could allow for full reporting over the weekend with a buying frenzy Monday morning. It is probably revolves around how Replicel thinks it will play out better in coverage and in the media.
I had emailed Replicel earlier as to when they would have their annual report available (As this report would likely discuss this result in the MD&A), and they had said they anticipated by April 29th, but I am not sure if that response was vetted by senior management or if they had any regulatory/corporate governance reasons to meet that date. Also, that could be the date of the audit report, while it may not necessarily be made available to the public or posted to their website or filed until later. So, we shall see...